Lexamica

We were recently contacted by the President and CEO of Lexamica to create some swag for their trade show booth, and we were happy to take on the project. There’s something really fun and excited about working on a project that will have a physical, tangible element to it.

The idea was to create some original artwork specific to the location of the event, so that attendees could have something unique and not overly “brand-ey” to take home and continue to use after the event.

We approached this project like we always do - with a swath of hand drawn concepts (see below). After a few design phases and reviews, we drilled down on one design and snuck in the Lexamica logo into the art. We have since worked with them to create new concepts for future trade shows, including branded Lexamica sunglasses and other fun location specific products.